Gallery

abstract

As video art becomes a more prominent part of nightclub entertainment, promoters are also becoming more aware of the advertising potential of video projected information. For the most part, financial assistance is not generally offered to produce sophisticated animated typographic sequences, rather it is an expected service to be provided as part of a show. Production of animated sequences takes time. The process involves creating the type, marking key frames or choosing paths for the type to follow, rendering and finally editing and outputting to a format to be displayed. By having a quick and easy tool to display logos and text on-screen the video artist is given more time to work on sequences outside the realms of unpaid corporate advertising.

A nightclub may have projectors installed but no real method of displaying information in a graphic context. Software that displayed multiple lines of information could be set up and run in an autopilot mode.

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