Gallery

abstract

Music in the 21st Century has become a commodity that has saturated the conciousness of the planet.
With access to the internet bands can be discovered from across the globe, without having a record
deal. An important asset to a band is a visual promotion of themselves, music no longer needs to be
well produced or thought out leading to a homogenisation of sound, it is now the musicians brand
values that set them apart. So establishing a individual spin on a familiar sound through visual means
has become essential in “getting noticed.???

My innovations project has gone through numerous stages of development, shifting in polar opposite directions to begin with, as well as significant shifts in concept within the finalised field of research and production.

handin.rar

innovationsReport.pdf

agraham.mpg

handin.rar

innovationsReport2.pdf

agraham.mpg