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abstract

I created an alternative method of advertising which uses real­time environmental data to manipulate a final image. The raspberry pi is used as a web server and connected to LDR and thermometer sensors which send environmental data online, for Maya to render a final image for an advert that incorporates that data. The result is an effective advertising technique ­ it bridges the virtual and physical environments between the viewer and the advert. Unlike modern case studies, the image is excitably unique on every render, and tactfully assumes a viewer’s cravings/desires for the purpose of target advertising.