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As any visual artist will know, the use of colour plays an extremely important part in a piece or work whether we are dealing with still or moving images. However, throughout history the way that colour is used has evolved in a way that can be seen to vary greatly between different nations, continents and religions. Colour does not follow a unique, universally recognisable code, and we must be aware of this not only as viewers, but perhaps more importantly as artists and directors. The associations that we make with any form or media that involves colour are dependent upon the culture in which we have been raised. Therefore problems may arise when we are dealing with media that is intended to be shown across a range of cultures. You could, for example, choose a colour palette in such a way as to encode a hidden message that would provide extra information to the viewer who was able to interpret the signs. However if you do so, it is important that you are aware that depending on the cultural or religious background of your audience, the signs and thus the message that you wish to convey, may be misinterpreted or even completely overlooked.
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The NCCA is delighted to announce the launch of a brand new course for the 2018/19 academic year. ...
Posted By: Chris Williams Date: 17/08/17 Read More...
The annual Tech Nation survey quantifies the value and growth of the UK digital economy, in particular identifying sectors...
Posted By: Richard Southern Date: 22/03/17 Read More...
Hot on the heels of their win at AniFest 2016, Naughty Princess has won the best student animation award...
Posted By: Richard Southern Date: 06/03/17 Read More...