The effect I chose to explore for my innovations project was a section from an animation concept I came up with. The animation starts with a shot of a 'beautiful' woman in profile, from the shoulders upwards. She has long perfectly straight and shiny hair. A strong wind suddenly starts blowing from behind her, blowing her long hair in front of her face horizontally. At first she looks surprised. Her hair starts to morph into butterflies which fly away reducing her hair to just a few strands of hair on her scalp. She looks confused and upset. The few remaining strand start to grow and bloom into flowers, seemingly causing the woman much pain in the process, hairline cracks form at the base of the stems. These flowers soon wilt and die, falling away from the scalp. Her face is frozen in pain and all colour has faded from her skin, it looks as though it has become porcelain. The cracks spread and become deeper, eventually her face crumbles and falls in pieces and dust.