Your Friends Are Architects Music Video
Alastair Graham
Abstract:
Music in the 21st Century has become a commodity that has saturated the conciousness of the planet.
With access to the internet bands can be discovered from across the globe, without having a record
deal. An important asset to a band is a visual promotion of themselves, music no longer needs to be
well produced or thought out leading to a homogenisation of sound, it is now the musicians brand
values that set them apart. So establishing a individual spin on a familiar sound through visual means
has become essential in “getting noticed.�My innovations project has gone through numerous stages
of development, shifting in polar opposite directions to begin with, as well as significant shifts in
concept within the finalised field of research and production.
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